Radio and Television Studies

Universities
28
Programs
35
Major category
Literature

Specialization introduction

Major introduction

Learn how to tell stories through audiovisual language and become a producer of broadcast, television, and new media content.

Program overview

Broadcast and Television Studies sounds impressive, but its core is actually teaching you how to tell stories with cameras and sound. You'll learn hard skills like news interviewing, program planning, video shooting, post-production editing, and audio production, as well as soft knowledge like media ethics and communication theory. Typical courses include TV Camera Operation, Non-linear Editing, News Interviewing and Writing, Broadcast and Television Directing, and Documentary Creation. In Chinese universities, this program emphasizes practice—many schools have their own studios, non-linear editing rooms, and even partnerships with TV stations and video platforms. It's suitable for students who are visually sensitive, love expressing themselves, are curious, and don't mind staying up late to edit videos. If you enjoy watching short videos, variety shows, or news and want to know how they're made, this program will give you the answers.

Major prospects

传统广播电视正在向全媒体转型,但“视频化”的趋势反而让这个专业的技能更值钱。现在不只是电视台需要你,互联网公司、自媒体、企业宣传部门都在抢懂视频制作的人。在中国,短视频和直播行业依然火热,MCN机构、内容平台(如抖音、B站、爱奇艺)需要大量内容策划和制作人才。国际学生可以关注“中国故事”的对外传播方向——很多中国媒体和平台需要熟悉中外文化差异的创作者,帮助内容出海或本地化。另外,虚拟现实(VR)、沉浸式影像等新技术也在给这个领域带来新机会。

Career prospects

毕业后出路很广。最对口的是去电视台、广播电台做记者、编导、摄像、后期;也可以去视频网站、影视制作公司做节目策划或制片;很多毕业生进入企业做宣传或新媒体运营,负责拍短视频、运营官方账号。薪资方面,刚入行在一线城市大概6000-10000元/月,有经验后编导或制片能到15000-25000元/月。如果是自由职业或做自媒体,收入波动大但上限高。国际学生如果中文流利,还可以考虑国际频道、跨国媒体或文化交流机构,这类岗位对双语能力有加分。

Subordinate programs