Program overview
The Network and New Media program, simply put, teaches you how to create content, communicate, and work with data on the internet. You'll learn basic theories of journalism and communication, but the core focus is on practical skills: how to write viral copy, edit short videos, operate WeChat public accounts and Douyin, and use tools to analyze user behavior. Core courses include Digital Media Technology, Social Media Operations, Data Journalism, Online Public Opinion Analysis, and Short Video Creation. This program is perfect for those who are curious about the internet, love browsing social media, are creative, and enjoy analyzing data. Chinese universities have a clear advantage in this field: many directly collaborate with companies like ByteDance, Tencent, and Sina, offering real projects to practice on and even internships. Additionally, China's new media ecosystem is incredibly rich—from WeChat to Xiaohongshu to TikTok's international version—you'll get exposure to the most cutting-edge practices.