Program overview
Cultural Industry Management, simply put, is about learning how to make culture "valuable." You'll learn how to plan an exhibition, run a music festival, promote a film, or turn museum artifacts into interesting cultural and creative products. Core courses include cultural project management, arts marketing, intellectual property protection, creative planning, cultural economics, etc. Chinese universities place great emphasis on practice in this major; many schools take students to theaters, art galleries, and film companies for field visits, and even involve them in real project planning. If you are passionate about art, film, performance, intangible cultural heritage, and other cultural fields, but don't want to be just an artist—instead, you want to be the person who makes great content seen by more people—this major is perfect for you.