Program overview
Cross-media art sounds cool, right? Simply put, it's about using various new media to create art—not just painting or sculpture, but turning digital video, interactive installations, virtual reality, sound art, and even web programming into your creative tools. In the courses, you'll learn how to shoot experimental short films, generate visuals with code, build interactive installations that engage audiences, and study contemporary art theory to understand the socio-cultural meanings behind works. Core courses include digital video creation, interaction design, programming art, new media theory, sound art, etc. This major is especially suitable for students who always have many strange ideas in their minds, like trying new things, and are not satisfied with traditional art forms. If you are interested in the intersection of technology and art, or want to use art to respond to social hot topics, this is your stage. Chinese universities have distinctive features in this field, such as the School of Intermedia Art at China Academy of Art and the School of Experimental Art at Central Academy of Fine Arts. They not only teach technology but also emphasize art's social intervention and experimental spirit, often collaborating with tech companies and art museums, giving you opportunities to participate in real exhibitions and projects.