Program overview
This major is essentially about teaching you how to "speak well" and "stay calm in front of the camera." You'll learn how to move people with your voice—from standard Mandarin pronunciation and breath control to news broadcasting, program hosting, impromptu commentary, and even dubbing and recitation. Core courses include vocal delivery, language expression, radio program hosting, TV program hosting, news interviewing and writing, and image design. Who is it suitable for? If you love expressing yourself, are curious about media, aren't afraid to speak in front of others, or if you're a natural storyteller who enjoys mimicking different voices, this major will be right up your alley. Chinese universities have a strong practical tradition in this field—for example, Communication University of China and Zhejiang University of Media and Communications have professional studios, recording rooms, and offer plenty of on-camera and internship opportunities. For international students, you'll not only systematically learn Chinese broadcasting but also leverage your bilingual advantage to try your hand at Chinese-English bilingual hosting or international cultural programs.