Radio and Television Directing

Universities
36
Programs
50
Major category
Art Studies

Specialization introduction

Major introduction

Learn to tell stories through the lens, master the entire process of planning, shooting, and editing, and become a core talent in film and television content creation.

Program overview

The Broadcasting and Television Directing major, simply put, teaches you how to produce video content—from conceiving a story, to shooting and editing it, and finally presenting it to the audience. Core courses include Audiovisual Language (understanding how shots and sound convey emotions), Scriptwriting (learning to write compelling stories), Photography and Cinematography (operating cameras, composition, lighting), Editing and Post-production (using software to turn raw footage into a finished piece), Directing Fundamentals (coordinating the entire production team), and Program Planning (designing formats for variety shows, documentaries, etc.). This major is ideal for those who love watching movies, scrolling through short videos, and have a passion for creation. If you have imagination, enjoy teamwork, and are willing to stay up late revising scripts, this will suit you well. Chinese universities have a clear advantage in this field: many have campus TV stations, studios, and even cooperative projects with platforms like Mango TV and Zhejiang Satellite TV, allowing students to directly participate in real program production. Additionally, China's film and television industry updates equipment quickly, so the gear used in school practical courses is often relatively new, helping you keep pace with industry trends.

Major prospects

现在视频内容几乎无处不在——短视频、网络剧、纪录片、直播、广告……每个领域都需要懂编导的人。中国是全球最大的视频消费市场之一,抖音、B站、爱奇艺等平台对原创内容需求旺盛。国际学生可以关注几个方向:一是中外合拍项目,比如中国和东南亚、非洲合作拍摄纪录片,需要懂跨文化沟通的编导;二是国际传播类内容,比如向海外介绍中国文化的短视频,你的双语背景会很有优势;三是新媒体运营,很多公司需要能策划爆款视频的人。这个行业变化快,但核心能力(讲故事、懂观众、会协调)永远不过时。

Career prospects

毕业后出路挺广的。可以去电视台(如央视、湖南卫视)做编导或节目策划;去影视公司(如华谊兄弟、正午阳光)做导演助理或剪辑师;去新媒体平台(字节跳动、快手)做内容运营或短视频编导;也可以去广告公司做创意策划。刚入行时,薪资大概在5000-10000元人民币/月(视城市和公司而定),有2-3年经验后,月薪能到15000-30000元。如果自己接项目或做自媒体,收入弹性更大。国际学生如果中文流利,还可以考虑做中外文化交流类节目的策划,或者回国从事与中国相关的影视业务。

Subordinate programs