Program overview
Cross-border e-commerce, simply put, teaches you how to sell products abroad through the internet. You'll learn how to set up shops, select products, run marketing campaigns, and manage international logistics and payments on platforms like Amazon, AliExpress, and TikTok Shop. Core courses include Cross-border E-commerce Practice, International Trade, Online Marketing, Supply Chain Management, and E-commerce Law. This program is perfect for students who are interested in both business and the internet, enjoy interacting with people from different cultures, and have a flexible mindset. Chinese universities have a natural advantage here: China is one of the largest cross-border e-commerce markets in the world, and many schools collaborate with companies like Alibaba, JD.com, and Pinduoduo, giving you direct access to real-world cases and internship opportunities. For example, universities in Hangzhou, being close to Alibaba, often have corporate mentors sharing practical experience in their courses.