Program overview
Philanthropy Management may sound 'high-end,' but it's actually very down-to-earth—it teaches you how to do good in a professional way. This major falls under public administration, but the curriculum is interdisciplinary: basic courses in management, economics, and sociology, plus core courses in philanthropy, nonprofit management, fundraising principles, project design and evaluation, and social innovation. You'll learn how to design a public welfare project, raise funds, evaluate its impact, and even use business methods to solve social problems. Chinese universities have a unique advantage in this field: many have partnerships with major domestic foundations (e.g., China Foundation for Poverty Alleviation, China Charity Federation), offering real internship opportunities. This major is perfect for students who have a heart for helping but don't want to just be 'volunteers'—if you want to systematically learn how to help others efficiently, this program is for you.