Program overview
Public Relations, simply put, is about helping organizations 'build good relationships'—with media, customers, government, and the public. Core courses include PR principles, communication studies, crisis management, brand management, media relations, PR writing, and marketing. You'll learn how to write press releases, plan events, handle negative news, and even use social media for communication. This major suits outgoing, creative individuals who enjoy interacting with people and have a keen eye for news trends. PR education in Chinese universities emphasizes hands-on practice—many schools have simulated PR labs or partner with agencies like Ogilvy and BlueFocus, giving you real-world case exposure while still on campus. Plus, with China's fast-growing internet scene, digital PR and social media operations are key parts of the curriculum.