Program overview
Sports Economics and Management, simply put, teaches you how to run the sports industry with business savvy. You might wonder: does sports really need management? Absolutely! From operating professional clubs, planning events, and managing athletes, to marketing sports brands and making venues profitable, it all requires people who understand both sports and business. Core courses include Sports Economics, Sports Marketing, Sports Event Management, Sports Venue Operations, Sports Sponsorship and Advertising, and Sports Law. Chinese universities have a clear advantage in this field: the domestic sports industry is booming, and many schools partner with sports bureaus, Chinese Super League clubs, and sports brands to offer internships. It's perfect for students who are passionate about sports but don't want to be just athletes or coaches—you want to be the "deal-maker" of the sports world.