Program overview
Tourism Management falls under the management category, focusing on how to operate tourism-related businesses and services. The curriculum is practical and down-to-earth, covering topics like Introduction to Tourism, Hotel Management, Travel Agency Operations, Tourism Marketing, Tourism Planning and Development, and Cross-Cultural Communication—especially useful for international students. Many Chinese universities arrange field trips, such as research at scenic spots, internships in hotels, or even participation in real event planning. This program suits students who love travel, enjoy interacting with people, and have a service-oriented mindset. If you're sensitive to cultural differences or want to understand Chinese tourists' spending habits, this major offers plenty of hands-on opportunities. As a major tourism country, China's universities have innovative courses in tourism digitalization and smart tourism, such as using big data to analyze tourist preferences or designing online travel products.