Program overview
Tourism Management isn't about becoming a tour guide—it's about learning how to run hotels, plan scenic spots, design travel itineraries, and manage events. Core courses include Introduction to Tourism, Hotel Management, Tourism Marketing, Tourism Planning and Development, and Cross-Cultural Communication. Chinese universities have unique advantages in this field: for example, Beijing International Studies University, Sun Yat-sen University, and Fudan University offer programs that combine China's rich tourism resources (from the Forbidden City to Zhangjiajie) with rapidly developing smart tourism (mobile ticketing, AI-guided tours). This major is perfect for students who enjoy interacting with people, are sensitive to cultural differences, creative, and have a bit of business sense. If you love traveling, sharing experiences, and want to become a key player in the cultural tourism industry, this major is a great fit.