Tourism Management and Service Education

Universities
2
Programs
2
Major category
Management

Specialization introduction

Major introduction

Combining tourism management and education skills, this program cultivates versatile tourism professionals capable of planning, operations, and training.

Program overview

In simple terms, this major teaches you how to manage the tourism industry while also training others to do the same. You'll learn how tourism enterprises operate (such as hotels, travel agencies, scenic spots), how to design tourism products and do marketing, and also touch on educational psychology and curriculum design — because after graduation, you may become a teacher at vocational schools or a trainer in companies. Core courses include Introduction to Tourism, Hotel Management, Travel Agency Operations, Tourism Marketing, Tourism Service Etiquette, and Tourism Educational Psychology. Many Chinese universities emphasize practice in this major, arranging internships at star-rated hotels or 5A scenic spots, and even involving you in real tourism project planning. It's suitable for students who enjoy interacting with people, are passionate about travel, and want a stable career development. If you plan to work in China's tourism industry or return to your home country to engage in tourism education, this major will give you a solid foundation.

Major prospects

中国是全球最大的国内旅游市场,疫情后旅游需求反弹很快,尤其是定制游、研学旅行、康养旅游这些新业态在爆发。国际学生可以关注几个方向:一是中文导游和入境旅游服务,随着免签政策扩大,懂中文又了解中国文化的留学生很吃香;二是跨国旅游公司的中国业务,比如万豪、迪士尼、携程都在招有国际背景的人才;三是旅游职业教育,中国正在大力推广“1+X”证书制度,旅游类职业院校需要大量双师型教师。另外,旅游与科技结合的趋势也很明显,比如智慧景区、旅游大数据分析,如果你有数据分析或编程基础,会更有竞争力。

Career prospects

毕业后出路挺广的。最常见的去处是旅游企业:酒店(前台、销售、培训主管)、旅行社(计调、产品经理、导游)、景区(运营管理、活动策划)。起薪一线城市大概6000-8000元/月,二三线城市4000-6000元/月,做到经理级别能到1.5万以上。另一个方向是教育领域:去中高职院校当旅游专业老师,或者去培训机构做导游证培训,薪资稳定且有寒暑假。还有一部分人会去旅游规划公司、政府文旅部门做项目策划。对国际学生来说,回国后可以从事中文导游、国际旅行社驻华代表、或者把中国旅游模式带回本国做创业。整体来看,这个专业就业面宽,但初期薪资不算高,需要积累经验和人脉。

Subordinate programs