Program overview
Tourism Management falls under the management discipline, with a stronger focus on integrating theory and practice at the graduate level. Simply put, you learn how to make tourism more professional, more enjoyable, and more profitable. Core courses include Tourism Destination Management, Tourism Marketing, Hotel and Accommodation Management, Tourism Planning and Development, and Tourism Consumer Behavior. You will also gain practical skills in data analysis, project management, and cross-cultural communication. Chinese universities have a clear advantage in this field: many have deep partnerships with major tourism groups, international hotel chains, and online travel platforms (such as Ctrip and Meituan), offering real case studies and internship opportunities. Who is this program for? If you love traveling, are sensitive to cultural differences, enjoy interacting with people, or are interested in business operations, this major will suit you well. Additionally, if you have language skills (e.g., fluent English plus some minor languages), studying Tourism Management in China will give you an extra edge.