Program overview
This major isn't about playing games—it's about managing the esports industry. You'll study core courses like event planning and execution, club operations, esports data analysis, game psychology, and live streaming/content production. A unique feature of Chinese universities is that many courses collaborate directly with esports clubs and event companies—for example, interning on-site at LPL or KPL events, or organizing campus leagues. It's ideal for students who are passionate about esports, enjoy teamwork, and have a business mindset or data analysis skills. If you love watching matches, analyzing strategies, or are interested in the live streaming industry, this major will be highly appealing.