Program overview
The Digital Economy program is an interdisciplinary field combining economics with computer science, big data, and artificial intelligence. Simply put, it studies how to use digital technologies (like e-commerce, mobile payments, and blockchain) to transform traditional economies and create new business models. Core courses include: Digital Economics, Platform Economy, Big Data Analysis and Applications, Blockchain and Digital Currency, AI Economics, and Online Marketing. You'll also learn practical tools like Python and SQL, and how to make data-driven decisions. This program is perfect for students interested in the internet, technology, and business. If you enjoy pondering questions like "How does Douyin know what you like?", "How does Alipay make money?", or "What's the economic logic behind livestream shopping?", you'll love studying this. Chinese universities have a unique edge here: many professors have hands-on corporate experience, and courses incorporate real-world cases from Taobao, Meituan, Didi, etc. Plus, China is one of the fastest-growing digital economies globally, giving you access to cutting-edge practices.