Program overview
The Digital Economy major sounds high-end, but it's actually very down-to-earth — it's about studying how to use data, algorithms, and the internet to transform traditional economies and create new business models. You'll likely take core courses like Digital Economics, Big Data Analysis, Blockchain Principles, AI Applications in Business, and Platform Economy & Regulation. This major is especially suitable for students who are interested in economics, don't mind technology, and even have some programming basics — but don't worry, the courses are more application-oriented and won't turn you into a coder. Chinese universities have a clear advantage here: many professors have collaborative projects with companies like Alibaba, Tencent, and ByteDance, and the cases discussed in class might be from yesterday's news. For example, you'll analyze how Pinduoduo used social fission for growth, or the impact of central bank digital currency on banks.